The Dawn FM Era Exclusive Pieces
When The Weeknd unleashed Dawn FM in January 2022, the accompanying merch wasn't just apparel - it was a visual extension of the album's liminal radio station concept. The most sought-after piece from this era is the "Dawn FM UV Reactive Tee". Printed with an ultraviolet-sensitive graphic that shifts from a pale whisper to a vibrant blaze under blacklight, it mirrors the album's tension between darkness and dawn. Only 1,000 units were pressed during the album's first week, and they sold out within hours. Another gem is the "Gasoline" hoodie, featuring distressed lyrics from the track on the sleeves. Its intentionally faded print mimics the wear of a well-loved cassette tape, and the hoodie's heavyweight cotton gives it a vintage feel that collectors prize.
But the crown jewel of Dawn FM drops is the limited vinyl + cassette bundle that included a physical "radio transmitter" keychain. The keychain, a tiny silver cube with a spinning dial, was produced in a run of 500 and has become a grail for completists. Resale prices have consistently hovered above $300, and authentic pieces can be identified by the engraved lot number on the back. This drop taught collectors that The Weeknd's team designs merch as world-building - each item is a prop in the story of the album.



